Think Dexter-style dissection. The only difference is that we don’t want to dispose of a body but rather repurpose your blog so you have lots of social media posts and email fodder. 

Repurposing a piece of content (preferably long-form like a blog post, BUT you can also use a video, a podcast, or a live) into many pieces is a quick way to fill your calendar. We’re working to make you a more surgical and precise business owner. 

What’s that old saying? Work smarter, not harder. Repurposing and dissecting long-form content helps you make that hope a reality. 

Before we proceed, let’s first address content repurposing, the process of adapting or transforming existing content into a different format, medium, or context to reach a new audience or achieve a different goal. 

Simply put, it’s making the most of your content and using it in every way possible to get the greatest bang for your buck. 

Repackaging and reusing existing content assets to extend their lifespan and create additional value, like turning a blog post into a video or an infographic and pinning it to Pinterest or a podcast episode, extends their worth/value.

Here are 12 points of reach from ONE concept/piece of content from me almost every week (if not more!):

1. Email: Create an email that touches on your mailing talking points and redirects the reader to your website and blog. This way, you get traffic to your site, build your email reputation, have an opportunity to upsell, and drive sales. 

2. Multiple Facebook: 

   1. Reels

   2. Stories

   3. Posts: Quote or Carousel

3. Multiple Instagram

   1. Reels

   2. Stories

   3. Posts: Quote or Carousel

4. Facebook group engagement question/s around this topic

5. Pinterest pin to blog post and podcast

Just like that, you have HOURS SAVED. Plus, if you’re really into AI, you can use any application to help you make these posts happen… saving even more time. 

If you’re a purest - then grab a pen and paper and map out your plans.

Always remember that you’re using blogging to drive engagement, build SEO, and increase your online presence, so follow blogging best practices to ensure you get the biggest return on your efforts.